Over the years I’ve seen a number of business owners make one of the biggest marketing mistakes without thinking of the consequences to their business and it’s so easily avoidable. Marketing a reputation is not something that you turn off because you...
Working at home is by no means a new thing but it has certainly increased due to necessity over the past few months, in the new, Covid-19 reality. Mainly to curb infection and to maintain productivity and functionality, businesses that were able to conduct operations...
Each year BrightLocal releases its much respected Local Consumer Review Survey. Since 2010 it has become an important tool for analysing consumer behaviour and online reviews. The 2018 survey, released this week, indicates some interesting shifts in consumer...
One of the most surprising thing to me when talking to business owners is the large percentage that do not do the simplest thing to analyse the strength of their business online – regularly Googling their business name. Searching your own business name regularly...
Many businesses spend a lot of money on AdWords to try to gain an edge over their competitors and fail to do the one thing that is of even greater value – owning their own business name on Google. Sometimes it’s a good idea to step back and realise that the ways...
