Each year a company in the US publishes the results of an annual survey examining online reviews and consumer behaviour. It’s always a fascinating read and it continues to affirm how essential reviews are to consumers making online purchasing decisions. This...
I was reading an article online recently with guidelines on how to leave great feedback – whether positive or negative – and it reminded me that at its core – feedback is a conversation. What I mean is that the words we choose in the feedback we...
In a perfect storm of irony I was all set to write about the power of apology in business this week, and wouldn’t you know it, I was served up the ideal how not do it by celebrities in Lalaland. For those of you who missed it, Will Smith decided to let rage and...
At NoCowboys we have been marketing the reputations of Kiwi businesses for over 15 years. We know reviews, we know reviews work and we have witnessed the rise and success of thousands of businesses who use our services and our platform. Over the years, however, we...
There are various ways for businesses to attract new customers but some are better than others. The best methods of all involve active, motivated customers contacting a business, this is known as direct contact. It is far superior to the alternative – business...
