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Reputation is far too important to abandon to those who twist it

Reputation is far too important to abandon to those who twist it

by Steve | Oct 11, 2020 | Reputation Marketing for Businesses, Tips for Home Owners

I think about reputation a lot. Not only as a concept or an idea but as an actuality that governs the choices we make about individuals, brands, businesses and politics. It’s important to remember that reputation is all about perception, as it is created from...
Honesty is such a lonely word

Honesty is such a lonely word

by Steve | Sep 4, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Despite everything, the quality we look for most in business is honesty. We all have an innate desire to believe in what we buy and who we do business with. While the world may look at times like a trust free zone, in business transparency and honesty are everything....
Kiwi leadership grabs global attention

Kiwi leadership grabs global attention

by Steve | May 20, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Now that the Australian election is done and dusted and Scott Morrison and the Liberal/National coalition returned to power, it’s a good time to pay some attention to a story that emerged a few weeks ago, regarding our cousins across the ditch and their...
We can’t afford to mess with the truth

We can’t afford to mess with the truth

by Steve | Oct 3, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

No matter which country you live in some things stay the same – the professions that top off the lists of most distrusted professions. Across the board it is politicians and journalists that take top spots (or bottom spots) in polls regarding trust and reputation....

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