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The best little country on Earth

The best little country on Earth

by Steve | Mar 19, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Last week I was in Paris, waiting with thousands of other Eurostar commuters for more hours than usual to queue for trains back to London. French customs officials were striking to show what travel would look like in a post-Brexit world, and I had a lot of time to...
Pointing fingers at other other generations is never a good idea

Pointing fingers at other other generations is never a good idea

by Steve | Feb 26, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Inter generational verbal warfare has always struck me as a particularly dumb idea and this week an Astralian CEO of a multinational company created a huge amount of damage by deciding to stick the boot in to millennials. Muffin Break general manager,  Natalie Brennan...
Consistent marketing wards off invisibility

Consistent marketing wards off invisibility

by Steve | Feb 12, 2019 | Reputation Marketing for Businesses

For a business to survive and thrive it needs to be seen – that may sound overly simplistic but it’s true. Being seen is the key to attracting customers, accruing revenue and sustaining growth. To be seen, a business has to market its brand, goods, and services and it...
Plucking out a name and hoping for the best

Plucking out a name and hoping for the best

by Steve | Feb 4, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

In the past few weeks I have had to book some accomodation and travel for an upcoming overseas holiday. All of it has been done online. I haven’t exchanged one word with another human being, except for a quick online chat with the good people at Eurostar to ask what I...
You can’t put an Elastoplast on a gaping wound

You can’t put an Elastoplast on a gaping wound

by Steve | Jan 29, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

I’ve never considered using Viagogo to purchase tickets to concerts or gigs, and after following up on an online story recently, I doubt I ever would. Usually I would got to a site like Ticketmaster – their prices are transparent, selecting seats is easy to do,...
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