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Kiwi leadership grabs global attention

Kiwi leadership grabs global attention

by Steve | May 20, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Now that the Australian election is done and dusted and Scott Morrison and the Liberal/National coalition returned to power, it’s a good time to pay some attention to a story that emerged a few weeks ago, regarding our cousins across the ditch and their...
I’ve got a golden ticket

I’ve got a golden ticket

by Steve | May 12, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Along with millions of children (and adults), I was enthralled with Roald Dahl’s magical Charlie and the Chocolate Factory and the subsequent 1971 film, starring the ethereal Gene Wilder as Willy Wonka. Children love many things and two of the most enduring are...
Great businesses deserve great customers

Great businesses deserve great customers

by Steve | Apr 23, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

I was talking to a business owner the other day, and he was telling me about a recent experience where he had sighted a job and gave a customer a verbal quote. This ‘lead’ had come from a jobs board site and he costed the job and gave an estimate, that he...
The reputation economy

The reputation economy

by Steve | Apr 3, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

I was reading an article recently that discussed the exchange between raters and businesses and cited a paper by a marketing academic, who referred to it as ‘the reputation economy,’ and while that term has been around for a few years now, it got me...
Time for a change but not right now

Time for a change but not right now

by Steve | Mar 25, 2019 | Reputation Marketing for Businesses

When the Super 12 competition was being created, I was a student in Dunedin. I was raised in Christchurch and was a huge fan of Canterbury. After a few years at Otago, I developed split loyalties – between the team I had grown up with and a new one representing...
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