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Online reputation significant driver for potential employees

Online reputation significant driver for potential employees

by Steve | Jul 30, 2019 | Reputation Marketing for Businesses

Reviews are obviously a major factor in driving customers toward businesses but they also massively impact upon job seekers’ choices when selecting companies to work for. A study released last year in the US by indeed.com found that over 95% of potential...
Etiquette is not a universal truth

Etiquette is not a universal truth

by Steve | Jul 10, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Etiquette is a strange concept. While some would think that there was a right way of doing something, based on their own notion of manners or social niceties, others will have an entirely different point of view and will act accordingly. Driving is a great example,...
UK regulators in mission to stop the sale of fake reviews

UK regulators in mission to stop the sale of fake reviews

by Steve | Jun 26, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

With every innovation comes those looking to exploit it through manipulation and fraud. Online reviews are no different and the unscrupulous go to great lengths to make money out of the sale and dissemination of fake reviews. In the UK, the Competition and Markets...
How free is our freedom of expression?

How free is our freedom of expression?

by Steve | Jun 19, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Yesterday a Christchurch man was sentenced to 21 months in jail for disseminating the video posted to Facebook by the perpetrator of the March Mosque attacks. His conviction has raised issues and questions about hate speech and free speech and the rights of...
We want the world and we want it now!

We want the world and we want it now!

by Steve | Jun 11, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

The other day I was driving through a part of Auckland I used to live in, when I first came up from Christchurch, many moons ago. The small assortment of shops remained the same, all apart from one glaring omission – the video store. What had now become yet...
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