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Brand loyalty only goes so far

Brand loyalty only goes so far

by Steve | Mar 6, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Since I was a kid I have loved airplanes and flying. Not that I can fly myself – just that I have enjoyed the experience of jetting between countries inside of some of the greatest engineering feats human beings have achieved. My father worked for Air New...
Pointing fingers at other other generations is never a good idea

Pointing fingers at other other generations is never a good idea

by Steve | Feb 26, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Inter generational verbal warfare has always struck me as a particularly dumb idea and this week an Astralian CEO of a multinational company created a huge amount of damage by deciding to stick the boot in to millennials. Muffin Break general manager,  Natalie Brennan...
Football gets it right – and dreadfully wrong

Football gets it right – and dreadfully wrong

by Steve | Feb 13, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Sport tends to mirror the best, and the worst of real life and that is possibly its greatest attraction. Sure there’s the drama, the comebacks, the domination, the fierce contests between rivals – but I think sports is at its greatest and most dire, when...
Consistent marketing wards off invisibility

Consistent marketing wards off invisibility

by Steve | Feb 12, 2019 | Reputation Marketing for Businesses

For a business to survive and thrive it needs to be seen – that may sound overly simplistic but it’s true. Being seen is the key to attracting customers, accruing revenue and sustaining growth. To be seen, a business has to market its brand, goods, and services and it...
Plucking out a name and hoping for the best

Plucking out a name and hoping for the best

by Steve | Feb 4, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

In the past few weeks I have had to book some accomodation and travel for an upcoming overseas holiday. All of it has been done online. I haven’t exchanged one word with another human being, except for a quick online chat with the good people at Eurostar to ask what I...
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