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Has traditional advertising lost its impact?

Has traditional advertising lost its impact?

by Liz | Apr 6, 2021 | Reputation Marketing for Businesses, Tips for Home Owners

I was researching a story the other day and as often happens, an innocuous statement got me thinking. I love when that happens and I am constantly surprised by where it it can take my mind and make me think very differently about things I hadn’t considered...
Cricket needs honest leaders as much as it needs ‘stars’

Cricket needs honest leaders as much as it needs ‘stars’

by Steve | Jan 6, 2021 | Reputation Marketing for Businesses, Tips for Home Owners

Late last year, or nearly a week ago, former Australian cricket captain, Steve Smith was named test player of the decade by the ICC (International Cricket Council). Now, don’t get me wrong, Smith is a fantastic cricketer, with an incredible record of amassing a...
Consumers expect to see challenging reviews – embrace them!

Consumers expect to see challenging reviews – embrace them!

by Steve | Dec 27, 2020 | Reputation Marketing for Businesses

For some businesses owners, challenging reviews are a huge obstacle and sometimes end up being a stumbling block that they just can not get past. While there is obviously a human element to dealing with and accepting criticism – fair or unfair – there are...
How good it is to be lost in a crowd again

How good it is to be lost in a crowd again

by Steve | Oct 27, 2020 | Reputation Marketing for Businesses, Tips for Home Owners

It’s certainly been the strangest year most of us have experienced and much of how we go about our lives has changed. The Covid-19 pandemic has dominated our thoughts and actions and there is every sign that we still have a way to go, before vaccination and...
Reputation is far too important to abandon to those who twist it

Reputation is far too important to abandon to those who twist it

by Steve | Oct 11, 2020 | Reputation Marketing for Businesses, Tips for Home Owners

I think about reputation a lot. Not only as a concept or an idea but as an actuality that governs the choices we make about individuals, brands, businesses and politics. It’s important to remember that reputation is all about perception, as it is created from...
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