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Make your feedback valuable

Make your feedback valuable

by Carlos | Apr 20, 2022 | Reputation Marketing for Businesses, Tips for Home Owners

I was reading an article online recently with guidelines on how to leave great feedback – whether positive or negative – and it reminded me that at its core – feedback is a conversation. What I mean is that the words we choose in the feedback we...
Abusing reviews for personal vendettas

Abusing reviews for personal vendettas

by Liz | Apr 12, 2022 | Reputation Marketing for Businesses, Tips for Home Owners

Online reviews are to meant give guidance to our peers based on our experiences and subjective opinions. Unfortunately, if allowed to be, they can also be used to damage the reputations of businesses when absolutely no service was provided or product purchased. When...
My last dalliance with an irritating brand

My last dalliance with an irritating brand

by Carlos | Apr 5, 2022 | Reputation Marketing for Businesses, Tips for Home Owners

A month ago my phone decided that its sure and steady trek to oblivion was getting tiresome and decided to quicken the pace. I had the phone for a year. It was a refurb – that’s refurbished for those who still take pleasure in avoiding the need to shorten...
The power of the apology

The power of the apology

by Liz | Mar 29, 2022 | Reputation Marketing for Businesses, Tips for Home Owners

In a perfect storm of irony I was all set to write about the power of apology in business this week, and wouldn’t you know it, I was served up the ideal how not do it by celebrities in Lalaland. For those of you who missed it, Will Smith decided to let rage and...
Missed opportunity to help Kiwis benefit from authentic reviews

Missed opportunity to help Kiwis benefit from authentic reviews

by Liz | Oct 3, 2021 | Reputation Marketing for Businesses, Tips for Home Owners

A few weeks ago (September 13), Fair Go presented a segment on fake reviews – interviewing two women that had a dissatisfying experience with a local moving company and a founder of a site than analyses fake reviews, based in New York. Fair Go has been a Kiwi...
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