I’ve been in this game long enough to have learned quite a few things from customers and business owners alike about what makes a business successful, or not. Apart from the obvious factors, such as having the correct business apparatus – equipment, staff,...
We’ve written before about the importance of knowing which online reviews have more voracity than others and treating reviews on a business’ own website with a good degree of suspicion. Again a New Zealand company is in the news for allegedly creating a...
Over the past month I’ve been planing an overseas trip and whilst all of it has been done online, I have found myself occasionally drifting into the occasional desire to actually speak to a human being, like one would have done in the not too distant past. What...
Since NoCowboys began in 2006 our focus has been providing the best information for Kiwis to make informed choices before commissioning a business or tradie and now you can share your favourite businesses with family, friends, acquaintances, or, well anybody really!...
Each year a company in the US publishes the results of an annual survey examining online reviews and consumer behaviour. It’s always a fascinating read and it continues to affirm how essential reviews are to consumers making online purchasing decisions. This...
