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Air New Zealand tops reputation lists in NZ and Australia

Air New Zealand tops reputation lists in NZ and Australia

by Steve | Apr 16, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

For years our neighbours across the ditch have laid claim to Kiwi successes and achievements – think the mighty Pavlova, Crowded House, Russell Crowe, Phar Lap, Lamingtons, and lolly cake. This year, again, they have voted our national airline their most trusted...
The reputation economy

The reputation economy

by Steve | Apr 3, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

I was reading an article recently that discussed the exchange between raters and businesses and cited a paper by a marketing academic, who referred to it as ‘the reputation economy,’ and while that term has been around for a few years now, it got me...
Time for a change but not right now

Time for a change but not right now

by Steve | Mar 25, 2019 | Reputation Marketing for Businesses

When the Super 12 competition was being created, I was a student in Dunedin. I was raised in Christchurch and was a huge fan of Canterbury. After a few years at Otago, I developed split loyalties – between the team I had grown up with and a new one representing...
The best little country on Earth

The best little country on Earth

by Steve | Mar 19, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Last week I was in Paris, waiting with thousands of other Eurostar commuters for more hours than usual to queue for trains back to London. French customs officials were striking to show what travel would look like in a post-Brexit world, and I had a lot of time to...
Hatred will never trump tolerance and love

Hatred will never trump tolerance and love

by Steve | Mar 18, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

I’m currently in London and woke up on Friday morning to the unbelievable news that there had been a shooting at two mosques in Christchurch – a city I have lived in for 28 years of my life. Like most Kiwis – at home and around the world – I...
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