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When you can’t find real fault, pick on the haka

When you can’t find real fault, pick on the haka

by Steve | Oct 16, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Is there anything that raises the ire of certain Northern Hemisphere rugby critics and fans more than the All Blacks’ haka? Whenever the World Cup rolls around it’s always the same, tired, ignorant, and insensitive criticisms of a tradition of our game...
Guide the conversation

Guide the conversation

by Steve | Oct 9, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

I read many, many articles, news stories, reports and academic papers about online consumer reviews. A casual Google search will bring up thousands of observations about the greatest consumer motivation to connect with businesses  – legitimate, authenticated...
If I could turn back time

If I could turn back time

by Steve | Oct 2, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Reputations are fragile things – they take many years to forge and can be destroyed in a heartbeat. In public life there has been a massive recent shift in the way that certain reputations are perceived and while some villains prosper, others are wiped from history....
Reputation on the line . . .

Reputation on the line . . .

by Steve | Sep 24, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Well, if there’s anything to make anyone feel a little bit older, it’s the sooner than expected arrival of the latest installment of the Rugby World Cup. Without giving away my age, I can vividly remember trooping along to Lancaster Park in Christchurch,...
The massive benefits of ethical reviews

The massive benefits of ethical reviews

by Steve | Sep 11, 2019 | Reputation Marketing for Businesses

Recently I was reading an article on business.com that got me thinking about a word that really describes the nature and vitality – as well as the huge importance of online reviews: ethical. I’ve talked before about trust and transparency and the ways that...
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