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Cafe owners’ reputation garners unwanted attention

Cafe owners’ reputation garners unwanted attention

by Steve | Jul 3, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Hospitality is a hard industry to work in. The customer is always right and customers are pickiest about what they eat, where  they stay, and how they are treated in the process. I’ve worked in hospitality, many years ago, and I can still remember being summoned...
How free is our freedom of expression?

How free is our freedom of expression?

by Steve | Jun 19, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Yesterday a Christchurch man was sentenced to 21 months in jail for disseminating the video posted to Facebook by the perpetrator of the March Mosque attacks. His conviction has raised issues and questions about hate speech and free speech and the rights of...
“If you think this has a happy ending, you haven’t been paying attention”

“If you think this has a happy ending, you haven’t been paying attention”

by Steve | May 28, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

A story in recent weeks got me thinking about the nature of our human species and the ways our evolution appears to be falling behind the fearsome speed of technological innovation. Be warned – this piece contains no spoilers but will further the odd...
Air New Zealand tops reputation lists in NZ and Australia

Air New Zealand tops reputation lists in NZ and Australia

by Steve | Apr 16, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

For years our neighbours across the ditch have laid claim to Kiwi successes and achievements – think the mighty Pavlova, Crowded House, Russell Crowe, Phar Lap, Lamingtons, and lolly cake. This year, again, they have voted our national airline their most trusted...
The reputation economy

The reputation economy

by Steve | Apr 3, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

I was reading an article recently that discussed the exchange between raters and businesses and cited a paper by a marketing academic, who referred to it as ‘the reputation economy,’ and while that term has been around for a few years now, it got me...
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