When I wore a younger man’s clothes I dabbled with playing rugby. For most of my childhood I’d played football, or soccer, as Kiwis call it. I had my masculinity attacked. Other kids hassled me and mockingly asked if I kissed and hugged the other players,...
Since last Wednesday when the US held elections for president, congress and half of the senate, as well as a myriad of other public positions, the world has focused on the results as they came in, in fits and starts, until at the presidential level, Joe Biden had won...
In business, growth is dependent on attracting new customers and ensuring that existing ones return. For repeat customers a significant factor is what they perceive to be the benefits of the purchases they make or in the services they commission. In most instances,...
It’s certainly been the strangest year most of us have experienced and much of how we go about our lives has changed. The Covid-19 pandemic has dominated our thoughts and actions and there is every sign that we still have a way to go, before vaccination and...
I think about reputation a lot. Not only as a concept or an idea but as an actuality that governs the choices we make about individuals, brands, businesses and politics. It’s important to remember that reputation is all about perception, as it is created from...
