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Top tips for 2020? Reputation, reputation, reputation

Top tips for 2020? Reputation, reputation, reputation

by Steve | Jan 15, 2020 | Reputation Marketing for Businesses

We are two weeks into a new year and a new decade and more than ever consumers are looking for one thing above all else – a viable and visible online reputation, before even thinking of contacting a business.  I read a recent study from the US that said that...
If you can’t lead, leave and shut the door behind you

If you can’t lead, leave and shut the door behind you

by Steve | Jan 8, 2020 | Reputation Marketing for Businesses, Tips for Home Owners

On Sunday the sky over various parts of New Zealand emitted a strange orange glow. The light was infused with more than just the drifting smoke particles from the catastrophic fires from across the Tasman – it was symbolic of the apocalyptic glow that signifies...
Reviews – it’s not all about the star rating

Reviews – it’s not all about the star rating

by Steve | Nov 26, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

It’s important to remember that reviews are a subjective opinion of a consumer’s experience of a service or product, and for other consumers reading reviews, they don’t just focus on the number of stars – they read the text of the feedback...
I still haven’t found what I’m looking for . . .

I still haven’t found what I’m looking for . . .

by Steve | Nov 17, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Irish rock group, U2 were in New Zealand last week with their Joshua Tree tour – celebrating the album of the same name released in 1987. To Kiwis it’s one of their more fondly held albums, mainly because of the song, “One Tree Hill”, that...
When you can’t find real fault, pick on the haka

When you can’t find real fault, pick on the haka

by Steve | Oct 16, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Is there anything that raises the ire of certain Northern Hemisphere rugby critics and fans more than the All Blacks’ haka? Whenever the World Cup rolls around it’s always the same, tired, ignorant, and insensitive criticisms of a tradition of our game...
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