On Sunday the sky over various parts of New Zealand emitted a strange orange glow. The light was infused with more than just the drifting smoke particles from the catastrophic fires from across the Tasman – it was symbolic of the apocalyptic glow that signifies...
In the last blog piece I wrote I featured and discussed the latest survey results into online consumer reviews by BrightLocal. Since then I’ve been pondering a question that often has me stumped – why do some businesses neglect to market their reputation?...
For the past six years, US research organisation, BrightLocal has published the findings of its annual survey into consumer reviews. Year in and year out, the findings establish the absolute supremacy of online reviews as the primary driver of consumer behaviour and...
It’s important to remember that reviews are a subjective opinion of a consumer’s experience of a service or product, and for other consumers reading reviews, they don’t just focus on the number of stars – they read the text of the feedback...
It’s been a practice that a number of businesses have carried out for years, but a decision in the Auckland District Court last month puts into sharp focus the importance, and indeed, the legal requirement of presenting website reviews honestly and accurately,...
