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Cricket needs honest leaders as much as it needs ‘stars’

Cricket needs honest leaders as much as it needs ‘stars’

by Steve | Jan 6, 2021 | Reputation Marketing for Businesses, Tips for Home Owners

Late last year, or nearly a week ago, former Australian cricket captain, Steve Smith was named test player of the decade by the ICC (International Cricket Council). Now, don’t get me wrong, Smith is a fantastic cricketer, with an incredible record of amassing a...
Consumers expect to see challenging reviews – embrace them!

Consumers expect to see challenging reviews – embrace them!

by Steve | Dec 27, 2020 | Reputation Marketing for Businesses

For some businesses owners, challenging reviews are a huge obstacle and sometimes end up being a stumbling block that they just can not get past. While there is obviously a human element to dealing with and accepting criticism – fair or unfair – there are...
2020 – we’ve seen the best of people in the worst of times

2020 – we’ve seen the best of people in the worst of times

by Steve | Dec 22, 2020 | Reputation Marketing for Businesses, Tips for Home Owners

In 1992 the Queen defined one of the more challenging 12 months of her reign with a handy Latin phrase that summed it up perfectly – an annus horribilis (horrible year). She was referring to a string of divorces in the family, a fire at Windsor castle, and a...
Review survey establishes impact of Covid-19 on consumer behaviour

Review survey establishes impact of Covid-19 on consumer behaviour

by Steve | Dec 16, 2020 | Reputation Marketing for Businesses

Each year BrightLocal publishes the eagerly anticipated and well respected results of its annual Local Consumer Review Survey. Year in, year out, the survey affirms the supremacy of online reviews as a dominant driver of consumer choice. This year has been unique in...
Come together

Come together

by Steve | Dec 9, 2020 | Reputation Marketing for Businesses, Tips for Home Owners

This week the very first Covid-19 vaccination was administered to a 9o year old in the UK. The Pfizer/BioNTech vaccine was created in record time and offers a real sense of hope of being able to defeat a virus that has held the world to ransom for most of this year....
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