For some businesses owners, challenging reviews are a huge obstacle and sometimes end up being a stumbling block that they just can not get past. While there is obviously a human element to dealing with and accepting criticism – fair or unfair – there are...
The rise and ubiquity of online reviews has also created a burgeoning industry in fake reviews. These reviews may achieve short term results but are worth less than nothing. Inflating or manipulating an online reputation is not only a huge example of bad faith, it is...