Each year BrightLocal releases its much respected Local Consumer Review Survey. Since 2010 it has become an important tool for analysing consumer behaviour and online reviews. The 2018 survey, released this week, indicates some interesting shifts in consumer...
One of the most surprising thing to me when talking to business owners is the large percentage that do not do the simplest thing to analyse the strength of their business online – regularly Googling their business name. Searching your own business name regularly...