When I was a kid I used to love poring over the advertisements for toys, magic tricks, and gimmicks in the back pages of comics. There were two items that myself, and my friends coveted the most – sea monkeys and the 1000 piece US Revolutionary War set. One...
Since I was a kid I have loved airplanes and flying. Not that I can fly myself – just that I have enjoyed the experience of jetting between countries inside of some of the greatest engineering feats human beings have achieved. My father worked for Air New...
Inter generational verbal warfare has always struck me as a particularly dumb idea and this week an Astralian CEO of a multinational company created a huge amount of damage by deciding to stick the boot in to millennials. Muffin Break general manager, Natalie Brennan...
Sport tends to mirror the best, and the worst of real life and that is possibly its greatest attraction. Sure there’s the drama, the comebacks, the domination, the fierce contests between rivals – but I think sports is at its greatest and most dire, when...
For a business to survive and thrive it needs to be seen – that may sound overly simplistic but it’s true. Being seen is the key to attracting customers, accruing revenue and sustaining growth. To be seen, a business has to market its brand, goods, and services and it...
