NoCowboys has been in business long enough to know what works and what doesn’t when it comes to marketing. We pioneered online reviews from the days when online feedback was in its infancy. Since then we have helped tens of thousands of New Zealand businesses...
Because I am in the online review business, I read as much as I can about reviews, how consumers read and use reviews, and how much reviews help businesses online. Personally, I find the whole thing fascinating and so many times when I’m reading about consumer...
Apparently it was Einstein who coined this phrase – although that’s up for debate – either way it’s prescient when I think about business owners spending their marketing budgets and getting little in return. “Insanity is doing the same...
For the past few weeks I’ve been travelling in Europe, accompanying my father, on what may well be his last trip. He’s a few weeks shy of 80 and the advancing years have slowed him down, without diminishing the joy he experiences from new adventures and...
So why leave a review? Recently I was re-reading an article from a few years ago focused on the reasons consumers leave reviews and one part of it perfectly expressed an element that is isn’t given the attention that it deserves – that we leave feedback...
