I’ve been thinking about virtual space for a while – not only because it is the strange, necessary and contested space of digital marketing – but because of the disappointing manner in which some of the more gargantuan online entities have shifted...
Secure Communications Alarms & Security, based in Onehunga, Auckland is a small company with a huge focus on customer satisfaction. I spoke with owner Dave and administration manager, Clare, about the things that matter to them in business and the ways that...
In the last blog piece I wrote I featured and discussed the latest survey results into online consumer reviews by BrightLocal. Since then I’ve been pondering a question that often has me stumped – why do some businesses neglect to market their reputation?...
It’s important to remember that reviews are a subjective opinion of a consumer’s experience of a service or product, and for other consumers reading reviews, they don’t just focus on the number of stars – they read the text of the feedback...
Is there anything that raises the ire of certain Northern Hemisphere rugby critics and fans more than the All Blacks’ haka? Whenever the World Cup rolls around it’s always the same, tired, ignorant, and insensitive criticisms of a tradition of our game...
