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Lack of real oversight when it come to reviews

Lack of real oversight when it come to reviews

by Liz | May 18, 2022 | Reputation Marketing for Businesses, Tips for Home Owners

I have a friend who runs a business – a financial advisor and accountant, whose services I use. She told me a story recently about a mysterious phone call she received a few months ago from someone she knew was an ex-employer who resented her leaving his...
The whole truth and nothing but the truth

The whole truth and nothing but the truth

by Steve | Dec 2, 2020 | Reputation Marketing for Businesses, Tips for Home Owners

Reviews are only valid and worthwhile if they are honest, transparent and real but more than that businesses need to be aware that in New Zealand, there is a legal requirement to present reviews accurately, and consequences if those obligations is not met. This...
Website reviews need to be transparent and honest

Website reviews need to be transparent and honest

by Steve | Nov 6, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

It’s been a practice that a number of businesses have carried out for years, but a decision in the Auckland District Court last month puts into sharp focus the importance, and indeed, the legal requirement of presenting website reviews honestly and accurately,...
You can’t put an Elastoplast on a gaping wound

You can’t put an Elastoplast on a gaping wound

by Steve | Jan 29, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

I’ve never considered using Viagogo to purchase tickets to concerts or gigs, and after following up on an online story recently, I doubt I ever would. Usually I would got to a site like Ticketmaster – their prices are transparent, selecting seats is easy to do,...

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