A recent news story about a campground operator in Gore, Southland got me thinking about online reviews, goodwill, and word of mouth. The traditional method of spreading goodwill about a business was analogue and worked perfectly well in the pre-digital age. One...
A renowned writer once famously wrote that there’s no such thing as a second act in American lives – meaning that it’s not possible to change, to reinvent, to forge a new path. F Scott Fitzgerald’s epigram isn’t a truism and wasn’t...
I speak to thousands of business owners each year – from sole traders with a crew of one – doing everything from the actual work, the invoicing, the quoting, the tax, the marketing, the bookkeeping, the advertising and everything else involved with running a...
One of the drawbacks of life online is being open to scammers. There are countless people out there who will try every angle to get us to either fall for a ploy or pay for a product or service that may, at first glance, look genuine. For over a year now businesses...
Do you check recent reviews on businesses before you use them? A recent story in the Kiwi press highlights again just how valuable reviews are… These days it’s critical to spend a bit of time choosing the right tradie or service provider online before you...
