Whenever I explain what marketing is, I simplify it to its most basic element: marketing is the bridge that closes the gap between a business and the customers they want to attract. Today, there are numerous options and marketing businesses that promise remarkable...
We started NC Web a few years ago because we kept hearing similar tales from registered NoCowboys business owners about dissatisfactory and unsavoury experiences some of them had with website developers, SEO companies, and hosting platforms. We decided that we could...
I’ve been in this game long enough to have learned quite a few things from customers and business owners alike about what makes a business successful, or not. Apart from the obvious factors, such as having the correct business apparatus – equipment, staff,...
We’ve written before about the importance of knowing which online reviews have more voracity than others and treating reviews on a business’ own website with a good degree of suspicion. Again a New Zealand company is in the news for allegedly creating a...
Over the past month I’ve been planing an overseas trip and whilst all of it has been done online, I have found myself occasionally drifting into the occasional desire to actually speak to a human being, like one would have done in the not too distant past. What...
