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“Consumers don’t want to be guinea pigs”

“Consumers don’t want to be guinea pigs”

by Steve | Mar 25, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Presentation is everything and more and more, online consumers are looking for particular things when they search for products and services online. If they don’t see what they are looking for, then they are moving on to another business and product. For...
Lime Scooters need to earn public trust

Lime Scooters need to earn public trust

by Steve | Feb 26, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Every newly introduced product is going to have the odd teething problem, and Lime Scooters have proven to be no exception. Since they were released on New Zealand’s streets and pavements last year, Lime Scooters have come in for a healthy dose of media attention...
“Build it and they will come”

“Build it and they will come”

by Steve | Feb 20, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

There’s been a lot of talk recently about Eden Park. The future of the stadium is in serious doubt and requires substantial financial investment and support. Auckland ratepayers are being asked to take on $40 million in existing debt and $64 million maintenance...
There’s nothing wrong with a healthy dose of suspicion

There’s nothing wrong with a healthy dose of suspicion

by Steve | Jan 16, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Not too many years ago it was common for people to knock on your door. Encyclopedia salespeople, the Avon ladies, charities, odd jobbers, the religious – they would all come and hope to sell something or other. It is the purest example of cold calling. You didn’t ask...
Online reviews take new business from zero to market player in 18 months

Online reviews take new business from zero to market player in 18 months

by Steve | Jun 26, 2018 | Reputation Marketing for Businesses

I speak to thousands of business owners each year – from sole traders with a crew of one – doing everything from the actual work, the invoicing, the quoting, the tax, the marketing, the bookkeeping, the advertising and everything else involved with running a...
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