Last month Comar Brunton, in conjunction with Wright Communications, released its annual index of New Zealand’s most trusted companies. “Wright Communications’ managing director, Nikki Wright said Colmar Brunton’s polling during the COVID-19 lockdown...
We all want to move ahead in business, to grow, to be profitable, to create a solid foundation for the future and what is the key to that? Customers, happy satisfied customers who come back, time and time again, and tell their friends and family about their...
In the last blog piece I wrote I featured and discussed the latest survey results into online consumer reviews by BrightLocal. Since then I’ve been pondering a question that often has me stumped – why do some businesses neglect to market their reputation?...
Irish rock group, U2 were in New Zealand last week with their Joshua Tree tour – celebrating the album of the same name released in 1987. To Kiwis it’s one of their more fondly held albums, mainly because of the song, “One Tree Hill”, that...
I read many, many articles, news stories, reports and academic papers about online consumer reviews. A casual Google search will bring up thousands of observations about the greatest consumer motivation to connect with businesses – legitimate, authenticated...
