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When tarnishing a reputation isn’t the right thing to do

When tarnishing a reputation isn’t the right thing to do

by Steve | Sep 5, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

In the history of All Blacks rugby it’s harder to find a more hard done by player than Keith Murdoch.  His dismissal while on tour in the UK in 1972 for punching a security guard at a hotel in Cardiff is remarkable, not only for the severity of the punishment he...
The dangers of relying on word of mouth alone

The dangers of relying on word of mouth alone

by Steve | Sep 4, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

For a while I have been thinking about one of the more remarkable statistics about online reviews that has been steadily increasing in the past few years. I thought about it again after reading a news story about a roofer in Dunedin who has allegedly done a runner and...
We’re all going to Bonnie Doon!!

We’re all going to Bonnie Doon!!

by Steve | Aug 7, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

About eight years ago I had to attend a conference in Sydney and after booking a fare looked online for accommodation. I searched by location and made my choice on price. So long as I was close enough to the venue and the price was right, then I was happy, or so I...
There’s a sucker born every minute . . .

There’s a sucker born every minute . . .

by Steve | Aug 6, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

In a case of life mirroring fiction, a recent insidious email scam bears some striking resemblances to an episode of UK TV show Black Mirror, where a visitor to online porn sites is blackmailed and coerced into undertaking a number of criminal activities to supposedly...
How the game is played matters most of all

How the game is played matters most of all

by Steve | Jun 26, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

  Every four years the most watched sport on the planet serves up a carnival that decides which nation’s team wins the FIFA World Cup. In just over four weeks, 32 teams get whittled down to one and along the way there is all the drama, beauty, desperation,...
Reviews and The Consumer Guarantees Act – know your rights

Reviews and The Consumer Guarantees Act – know your rights

by Steve | May 28, 2018 | Tips for Home Owners

Nobody likes being taken for a ride, being sold misleading or faulty goods, or paying for services that aren’t up to scratch. It is well worth knowing your rights under the Consumer Guarantees Act (CGA) 1993, not only for when things go wrong but also in...
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