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It’s space Jim, but not as we know it

It’s space Jim, but not as we know it

by Steve | Jul 29, 2020 | Reputation Marketing for Businesses, Tips for Home Owners

I’ve been thinking about virtual space for a while – not only because it is the strange, necessary and contested space of digital marketing – but because of the disappointing manner in which some of the more gargantuan online entities have shifted...
Consensus, consensus, consensus

Consensus, consensus, consensus

by Steve | Jul 15, 2020 | Reputation Marketing for Businesses, Tips for Home Owners

Sometimes I find myself just going ‘wow’, when I think about how much the world has changed in the past six months and how it continues to alter and shift as we all negotiate our way through the social, cultural and economic impacts of the Covid-19...
Why does Facebook get a free ride?

Why does Facebook get a free ride?

by Steve | Jul 8, 2020 | Reputation Marketing for Businesses, Tips for Home Owners

For a while Facebook has described itself as a social network but in truth and reality it is barely that at all. It is a marketplace, an advertising platform, and as we have discovered in the past few years – a purveyor and seller of personal information, a tax...
We cannot go backwards

We cannot go backwards

by Steve | Jun 24, 2020 | Reputation Marketing for Businesses, Tips for Home Owners

While we may always have known, and were told that Covid-19 may well come back after a 24 day spell of no cases, the past few weeks has brought us all back down to earth, with a crashing thump. More than that, the trust that many Kiwis have had in our institutions has...
Act local – promote local

Act local – promote local

by Steve | Jun 17, 2020 | Reputation Marketing for Businesses, Tips for Home Owners

Bulletins are a great way for businesses to connect with their customers to increase their brand reach and to advertise new services that they are offering. We are all used to them and while a few can be irritating, most are thoughtful and informative. Recently we...
We’ve had leadership – do we need politics?

We’ve had leadership – do we need politics?

by Steve | Jun 10, 2020 | Reputation Marketing for Businesses, Tips for Home Owners

New Zealand has done what most of the nations around the globe could only have dreamed of at the onset of the Covid-19 pandemic – reduced active cases to zero for a stunning 19 days, with a fraction of the deaths, even though each and every one is a...
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