One of the most surprising thing to me when talking to business owners is the large percentage that do not do the simplest thing to analyse the strength of their business online – regularly Googling their business name. Searching your own business name regularly...
Human beings are incredibly complex animals, and no matter how ‘evolved’ we are, there are some things that we struggle with. Since the dawn of time we have fought each other, over large and small matters. Conflict is possibly the most challenging aspect of human life...
Earlier this year I was in Christchurch and was looking for a diner to eat breakfast at. Christchurch has a number of great breakfast diners and I wanted to find one I hadn’t been to before. So, I Googled it and there were a few options – all not too far away and all...
Marketing is a vital element to every business’ success and viability. Like other essentials, it needs to be nurtured and more importantly – it requires a commitment – to ensure that a business’ name, brand, and services are continually present where they are most...
It’s strange that we still call them mobile phones. Using them as a device to make actual ‘phone calls’ is the very smallest part of their function and use. In reality they are extensions, connections to nearly any sort of information at any time – only hindered by...
No matter which country you live in some things stay the same – the professions that top off the lists of most distrusted professions. Across the board it is politicians and journalists that take top spots (or bottom spots) in polls regarding trust and reputation....
