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Video killed the radio star, part 2

Video killed the radio star, part 2

by Steve | Jan 8, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

I talk to thousands of business owners and consumers each year. While they are all obviously different – in age, gender, racial and ethic background and life experience – the one thing they have in common is that they are trying to connect – with...
And the Oscar goes to . . .

And the Oscar goes to . . .

by Steve | Dec 30, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

Every year at about this time, newspapers and magazines compile lists of all the things we should have seen or read about, or known about in the past 12 months. At the “dead time” between Christmas and New Year, the media revels in presenting swathes of...
Should old acquaintance be forgot

Should old acquaintance be forgot

by Steve | Dec 30, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

For many of us, New Year’s Eve is the time to throw off all of the ills of the passing year and spend time with good friends and family and party like you mean it – all the while heralding the new year to come. The tradition of New Years is millennia old – in...
And so this is Christmas . . .

And so this is Christmas . . .

by Steve | Dec 18, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

And so this is Christmas. Without lurching any further into the John Lennon and Yoko Ono song, I’ll just take the opening few words. And so this is Christmas. For many it’s the best time of the year, for some it is simply the worst. No other day in the year generates...
Consumers want recent reviews and they are looking for them more than ever

Consumers want recent reviews and they are looking for them more than ever

by Steve | Dec 10, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

Each year BrightLocal releases its much respected Local Consumer Review Survey. Since 2010 it has become an important tool for analysing consumer behaviour and online reviews. The 2018 survey, released this week, indicates some interesting shifts in consumer...
You only sing when you’re winning

You only sing when you’re winning

by Steve | Nov 29, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

It really is the strangest thing when the most successful team in world sport comes under so much attack, after a few less than stellar performances. It’s stranger still when that team is the All Blacks and those leading the charge to put the boot in are so called All...
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