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“Build it and they will come”

“Build it and they will come”

by Steve | Feb 20, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

There’s been a lot of talk recently about Eden Park. The future of the stadium is in serious doubt and requires substantial financial investment and support. Auckland ratepayers are being asked to take on $40 million in existing debt and $64 million maintenance...
When your imagination is a deluded fool

When your imagination is a deluded fool

by Steve | Feb 19, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

I celebrated one of those milestone birthdays recently where, if I were playing cricket, I would slightly raise my bat to the crowd and then take guard hoping to amass another half tonne. One of the gifts I received was a ticket to see Marlon Williams at Villa Maria...
Football gets it right – and dreadfully wrong

Football gets it right – and dreadfully wrong

by Steve | Feb 13, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Sport tends to mirror the best, and the worst of real life and that is possibly its greatest attraction. Sure there’s the drama, the comebacks, the domination, the fierce contests between rivals – but I think sports is at its greatest and most dire, when...
Consistent marketing wards off invisibility

Consistent marketing wards off invisibility

by Steve | Feb 12, 2019 | Reputation Marketing for Businesses

For a business to survive and thrive it needs to be seen – that may sound overly simplistic but it’s true. Being seen is the key to attracting customers, accruing revenue and sustaining growth. To be seen, a business has to market its brand, goods, and services and it...
Plucking out a name and hoping for the best

Plucking out a name and hoping for the best

by Steve | Feb 4, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

In the past few weeks I have had to book some accomodation and travel for an upcoming overseas holiday. All of it has been done online. I haven’t exchanged one word with another human being, except for a quick online chat with the good people at Eurostar to ask what I...
Our day of sporting infamy

Our day of sporting infamy

by Steve | Feb 4, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

In 1981, New Zealand sports teams were involved in two events that have significantly shaped our sporting and cultural legacy. The first was the Springbok Tour  – where the South African rugby team’s visit to our shores deeply divided the nation –...
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