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We want the world and we want it now!

We want the world and we want it now!

by Steve | Jun 11, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

The other day I was driving through a part of Auckland I used to live in, when I first came up from Christchurch, many moons ago. The small assortment of shops remained the same, all apart from one glaring omission – the video store. What had now become yet...
Reviews keep a business on its toes

Reviews keep a business on its toes

by Steve | Jun 4, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Last year I had a conversation with the owner of a large plumbing business about online reviews and the ways they helped his business. Apart from the usual generation of more enquiries through online searches where the reviews and five stars were visible, he told me a...
“If you think this has a happy ending, you haven’t been paying attention”

“If you think this has a happy ending, you haven’t been paying attention”

by Steve | May 28, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

A story in recent weeks got me thinking about the nature of our human species and the ways our evolution appears to be falling behind the fearsome speed of technological innovation. Be warned – this piece contains no spoilers but will further the odd...
Kiwi leadership grabs global attention

Kiwi leadership grabs global attention

by Steve | May 20, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Now that the Australian election is done and dusted and Scott Morrison and the Liberal/National coalition returned to power, it’s a good time to pay some attention to a story that emerged a few weeks ago, regarding our cousins across the ditch and their...
I’ve got a golden ticket

I’ve got a golden ticket

by Steve | May 12, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Along with millions of children (and adults), I was enthralled with Roald Dahl’s magical Charlie and the Chocolate Factory and the subsequent 1971 film, starring the ethereal Gene Wilder as Willy Wonka. Children love many things and two of the most enduring are...
Boeing has a lot to do to restore trust

Boeing has a lot to do to restore trust

by Steve | Apr 30, 2019 | Reputation Marketing for Businesses

For decades, Boeing has been a leading light in the aviation industry, with a focus on technological advancement,, efficiency and safety. But in the past six months it has struck a potentially devastating issue with one of its aeroplanes after two fatal crashes that...
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