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Online reputation significant driver for potential employees

Online reputation significant driver for potential employees

by Steve | Jul 30, 2019 | Reputation Marketing for Businesses

Reviews are obviously a major factor in driving customers toward businesses but they also massively impact upon job seekers’ choices when selecting companies to work for. A study released last year in the US by indeed.com found that over 95% of potential...
Losing when you haven’t lost is hard to take

Losing when you haven’t lost is hard to take

by Steve | Jul 17, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Cricket is a marvellous game. It’s a contest of skill, patience, aptitude and derring do. It’s also sometimes as cruel as all hell. The final of this year’s World Cup saw the Kiwis and England play out what well may be one of the most intriguing and...
Etiquette is not a universal truth

Etiquette is not a universal truth

by Steve | Jul 10, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Etiquette is a strange concept. While some would think that there was a right way of doing something, based on their own notion of manners or social niceties, others will have an entirely different point of view and will act accordingly. Driving is a great example,...
Cafe owners’ reputation garners unwanted attention

Cafe owners’ reputation garners unwanted attention

by Steve | Jul 3, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Hospitality is a hard industry to work in. The customer is always right and customers are pickiest about what they eat, where  they stay, and how they are treated in the process. I’ve worked in hospitality, many years ago, and I can still remember being summoned...
UK regulators in mission to stop the sale of fake reviews

UK regulators in mission to stop the sale of fake reviews

by Steve | Jun 26, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

With every innovation comes those looking to exploit it through manipulation and fraud. Online reviews are no different and the unscrupulous go to great lengths to make money out of the sale and dissemination of fake reviews. In the UK, the Competition and Markets...
How free is our freedom of expression?

How free is our freedom of expression?

by Steve | Jun 19, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Yesterday a Christchurch man was sentenced to 21 months in jail for disseminating the video posted to Facebook by the perpetrator of the March Mosque attacks. His conviction has raised issues and questions about hate speech and free speech and the rights of...
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