There are some professions that get a rough deal – that are perceived by some in negative ways because of past experiences or through word of mouth. Tradespeople are one such sector and in my opinion the vast majority of them would have to be some of the most...
I’ve been thinking about virtual space for a while – not only because it is the strange, necessary and contested space of digital marketing – but because of the disappointing manner in which some of the more gargantuan online entities have shifted...
One of the questions I will regularly be asked about NoCowboys is, what is the difference between what we do and a jobs site? It’s a good question and one that illustrates the contrast between online reputation marketing and leads apportioned from jobs posted by...
Sometimes I find myself just going ‘wow’, when I think about how much the world has changed in the past six months and how it continues to alter and shift as we all negotiate our way through the social, cultural and economic impacts of the Covid-19...
For a while Facebook has described itself as a social network but in truth and reality it is barely that at all. It is a marketplace, an advertising platform, and as we have discovered in the past few years – a purveyor and seller of personal information, a tax...
A recent story in the New Zealand Herald highlighted the huge pitfalls in the US owned search engine monopoly’s review practices. Google reviews are not monitored, they are not screened, and they are difficult to remove if manipulated. This can lead to huge harm...
