Authenticated reviews are a consumer’s best friend when it comes to peace of mind about contacting a business, or not! But it’s important to read them and look out for some tell tale signs – here’s a few tips. Reviews tell the story of a...
Everybody knows about scammers, fakers, peddlers, and fraudsters. Unfortunately, it’s a common feature of the internet. But it’s easy to spot and always best to go with your first instinct – if it’s suspect – it is. For over a year...
Online consumer reviews can make or break a business. Transparency and immediacy means that consumers want to see reviews before they will make contact with a business. No reviews? Lost customers, and no business can survive if they are not actively marketing...
The latest research by BrightLocal says that more than ever consumers are actively seeking online reviews before deciding which business to contact. The research establishes just how essential an online reputation is for every business, big or small. Since 2011 the...
Many businesses spend a lot of money on AdWords to try to gain an edge over their competitors and fail to do the one thing that is of even greater value – owning their own business name on Google. Sometimes it’s a good idea to step back and realise that the ways...
