It is worth remembering just how much the internet has changed how we do business and has radically altered consumer behaviour. Knowing how much it has revolutionised interactions and exchanges is key to increasing business and understanding consumers. Not so long ago...
Kiwi summers aren’t just about long periods of hot weather – because we are in the South Pacific, we are also susceptible to tropical storms. Whenever there are warnings of the possibility of severe weather events, it makes good sense to be prepared. Some...
A negative online reputation cannot be ignored. While a good reputation will attract customers and establish a business’ future through boom times and bust, a bad reputation will do nothing but harm. But there is nothing to stop a business owner avoiding any...
In business it’s critical to build a customer base while holding on to existing ones. Knowing what consumers are looking for in every transaction is a vital part of ensuring your business stays healthy and thrives. The most successful businesses do a number of...
Some people think of it as the holly grail, some people know all the ways of making the most of it, and some people don’t really understand it at all, but SEO – (Search Engine Optimisation) is not overly difficult to comprehend and there are lots of ways...
