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Consumers want recent reviews and they are looking for them more than ever

Consumers want recent reviews and they are looking for them more than ever

by Steve | Dec 10, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

Each year BrightLocal releases its much respected Local Consumer Review Survey. Since 2010 it has become an important tool for analysing consumer behaviour and online reviews. The 2018 survey, released this week, indicates some interesting shifts in consumer...
You only sing when you’re winning

You only sing when you’re winning

by Steve | Nov 29, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

It really is the strangest thing when the most successful team in world sport comes under so much attack, after a few less than stellar performances. It’s stranger still when that team is the All Blacks and those leading the charge to put the boot in are so called All...
Checking the online vitality of your business

Checking the online vitality of your business

by Steve | Nov 21, 2018 | Reputation Marketing for Businesses

One of the most surprising thing to me when talking to business owners is the large percentage that do not do the simplest thing to analyse the strength of their business online – regularly Googling their business name. Searching your own business name regularly...
Getting help when resolution is impossible

Getting help when resolution is impossible

by Steve | Nov 13, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

Human beings are incredibly complex animals, and no matter how ‘evolved’ we are, there are some things that we struggle with. Since the dawn of time we have fought each other, over large and small matters. Conflict is possibly the most challenging aspect of human life...
Picking a restaurant because of a negative review

Picking a restaurant because of a negative review

by Steve | Nov 6, 2018 | Reputation Marketing for Businesses, Tips for Home Owners

Earlier this year I was in Christchurch and was looking for a diner to eat breakfast at. Christchurch has a number of great breakfast diners and I wanted to find one I hadn’t been to before. So, I Googled it and there were a few options – all not too far away and all...
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