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Zip codes and sea monkeys

Zip codes and sea monkeys

by Steve | Mar 11, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

When I was a kid I used to love poring over the advertisements for toys, magic tricks, and gimmicks in the back pages of comics. There were two items that myself, and my friends coveted the most – sea monkeys and the 1000 piece US Revolutionary War set. One...
Brand loyalty only goes so far

Brand loyalty only goes so far

by Steve | Mar 6, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Since I was a kid I have loved airplanes and flying. Not that I can fly myself – just that I have enjoyed the experience of jetting between countries inside of some of the greatest engineering feats human beings have achieved. My father worked for Air New...
Pointing fingers at other other generations is never a good idea

Pointing fingers at other other generations is never a good idea

by Steve | Feb 26, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Inter generational verbal warfare has always struck me as a particularly dumb idea and this week an Astralian CEO of a multinational company created a huge amount of damage by deciding to stick the boot in to millennials. Muffin Break general manager,  Natalie Brennan...
Lime Scooters need to earn public trust

Lime Scooters need to earn public trust

by Steve | Feb 26, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

Every newly introduced product is going to have the odd teething problem, and Lime Scooters have proven to be no exception. Since they were released on New Zealand’s streets and pavements last year, Lime Scooters have come in for a healthy dose of media attention...
“Build it and they will come”

“Build it and they will come”

by Steve | Feb 20, 2019 | Reputation Marketing for Businesses, Tips for Home Owners

There’s been a lot of talk recently about Eden Park. The future of the stadium is in serious doubt and requires substantial financial investment and support. Auckland ratepayers are being asked to take on $40 million in existing debt and $64 million maintenance...
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