So, we are almost at the end of series 2 of Lockdown and the reviews aren’t quite as positive as series 1. Where the first series created a sense of connection and togetherness against a formidable foe, resulting in a finale of real triumph and shared...
Working in the reviews industry is never light on surprises and constantly provides proof of what a diverse and incredible species human beings are. At their core reviews are stories, tales and observations of experiences with products and services. They can be dry,...
I read an interesting article online recently that confirmed many of the things I already thought about a particular kind of negative review – the unreasonable one – and how useful and powerful they are for the businesses that receive them. The study, to...
There are some professions that get a rough deal – that are perceived by some in negative ways because of past experiences or through word of mouth. Tradespeople are one such sector and in my opinion the vast majority of them would have to be some of the most...
I’ve been thinking about virtual space for a while – not only because it is the strange, necessary and contested space of digital marketing – but because of the disappointing manner in which some of the more gargantuan online entities have shifted...
